Innovation in marketing/ edited by Peter Doyle
Material type:
BookSeries: Marketing series (London, England). Publisher: Boston : Butterworth-Heinemann, 1998Description: xii, 225 p.: ill.; 24 cm.ISBN: 0-7506-4121-5.Subject(s): Peter Doyle | Marketing -- Management -- Case studies | Service industries -- Marketing -- Case studies | Technological innovations -- Marketing -- Case studies
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.13 .D69 1998 (Browse shelf) | Available | 112B01819 |
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| HF 5415.127.M66 2005 C.1 Global marketing and advertising | HF 5415.127.M66 2005 C. 2 Global marketing and advertising | HF 5415.127.M66 2005 C. 3 Global marketing and advertising | HF 5415.13 .D69 1998 Innovation in marketing/ | HF 5415 .13 E331 Advanced certificate paper 7 management for marketing/ | HF 5415.13 .J35 Marketing | HF 5415.13 .J35 1999 Marketing planning and strategy/ |
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