Innovation in marketing/ edited by Peter Doyle
Material type:
BookSeries: Marketing series (London, England). Publisher: Boston : Butterworth-Heinemann, 1998Description: xii, 225 p.: ill.; 24 cm.ISBN: 0-7506-4121-5.Subject(s): Peter Doyle | Marketing -- Management -- Case studies | Service industries -- Marketing -- Case studies | Technological innovations -- Marketing -- Case studies
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.13 .D69 1998 (Browse shelf) | Available | 112B01819 |
Total holds: 0
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