| 000 -LEADER |
|---|
| fixed length control field |
00809nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220214152002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-7506-4121-5 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
80522 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.D69 1998 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Innovation in marketing/ |
| Statement of responsibility, etc. |
edited by Peter Doyle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 225 p.: |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Marketing series (London, England) |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter Doyle |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Management -- Case studies. |
|
|---|
| Topical term or geographic name as entry element |
Service industries -- Marketing -- Case studies. |
|
|---|
| Topical term or geographic name as entry element |
Technological innovations -- Marketing -- Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5415.13 |
| Item part |
.D69 |
| Call number prefix |
1998 |
