Innovation in marketing/
edited by Peter Doyle
- Boston : Butterworth-Heinemann, 1998.
- xii, 225 p.: ill.; 24 cm.
- Marketing series (London, England) .
0-7506-4121-5
Purchase
Peter Doyle
Marketing -- Management -- Case studies.
Service industries -- Marketing -- Case studies.
Technological innovations -- Marketing -- Case studies.
HF5415.13 / .D69 1998
0-7506-4121-5
Purchase
Peter Doyle
Marketing -- Management -- Case studies.
Service industries -- Marketing -- Case studies.
Technological innovations -- Marketing -- Case studies.
HF5415.13 / .D69 1998