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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By: Blakeman, R.
Material type: materialTypeLabelBookPublisher: Lanham: Rowman & Littlefield, 2024Edition: 4th.Description: x, 382 p. ; ill.; 26 cm.ISBN: 9781538176337.Subject(s): Communication in marketing
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
GENERAL COLLECTION FOR LOAN GENERAL COLLECTION FOR LOAN MULTIMEDIA UNIVERSITY LIBRARY
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MULTIMEDIA UNIVERSITY LIBRARY
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Non-fiction HF5415.123 .B55 2024 (Browse shelf) Available 125B00052
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Includes bibliographical references and index book

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