Blakeman, R.
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 4th - Lanham: Rowman & Littlefield, 2024 - x, 382 p. ; ill.; 26 cm
Includes bibliographical references and index book
9781538176337
Purchase
Communication in marketing
HF5415.123 / .B55 2024
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 4th - Lanham: Rowman & Littlefield, 2024 - x, 382 p. ; ill.; 26 cm
Includes bibliographical references and index book
9781538176337
Purchase
Communication in marketing
HF5415.123 / .B55 2024