| 000 -LEADER |
|---|
| fixed length control field |
00708nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251111151924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251111b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781538176337 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LoC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.B55 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blakeman, R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communication |
| Remainder of title |
: creative strategy from idea to implementation / |
| Statement of responsibility, etc. |
Robyn Blakeman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Lanham: |
| Name of publisher, distributor, etc. |
Rowman & Littlefield, |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 382 p. ; |
| Other physical details |
ill.; |
| Dimensions |
26 cm |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Includes bibliographical references and index |
| Source |
book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5415.123 |
| Call number prefix |
.B55 |
| Call number suffix |
2024 |
