Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml,
By: Zeithaml A. Valarie.
Contributor(s): Dwayne D. Gremler | Mary Jo Bitner | AJAY PANDIT.
Material type:
BookPublisher: Dubuque, McGraw-Hill Education, Edition: 7th.Description: xxviii, 514 pages : illustrations ; 27 cm.ISBN: 9789353160777.Subject(s): Service industries--Marketing | Customer services | Marketing
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HD9980.5 .Z45 2018 (Browse shelf) | Available | 125B00361 |
Total holds: 0

GENERAL COLLECTION FOR LOAN
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