Zeithaml A. Valarie
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, - 7th - Dubuque, McGraw-Hill Education, - xxviii, 514 pages : illustrations ; 27 cm
9789353160777
Service industries--Marketing
Customer services
Marketing
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, - 7th - Dubuque, McGraw-Hill Education, - xxviii, 514 pages : illustrations ; 27 cm
9789353160777
Service industries--Marketing
Customer services
Marketing