| 000 -LEADER |
|---|
| fixed length control field |
00742nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251110134604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353160777 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LoC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
obonyo |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml A. Valarie |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services marketing |
| Remainder of title |
: integrating customer focus across the firm / |
| Statement of responsibility, etc. |
Valarie A. Zeithaml, |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Dubuque, |
| Name of publisher, distributor, etc. |
McGraw-Hill Education, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 514 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries--Marketing |
|
|---|
| Topical term or geographic name as entry element |
Customer services |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dwayne D. Gremler, |
|
|---|
| Personal name |
Mary Jo Bitner, |
|
|---|
| Personal name |
AJAY PANDIT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HD9980.5 |
| Call number prefix |
.Z45 |
| Call number suffix |
2018 |
