Strategic Customer Management : Integrating Relationship Marketing and CRM / Adrian Paayne
By: Payne, Adrian.
Contributor(s): Pennie Frow.
Material type:
BookPublisher: Cambridge: Cambridge University Press, 2013Description: xvi, 529 pages : illustrations ; 26 cm.ISBN: 9781107649224.Subject(s): Customer relations--Management | BUSINESS & ECONOMICS / Sales & Selling
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.5 .P39 2013 (Browse shelf) | Available | 126B00050 |
Total holds: 0
Includes bibliographical references and index
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