Payne, Adrian
Strategic Customer Management : Integrating Relationship Marketing and CRM / Adrian Paayne - Cambridge: Cambridge University Press, 2013. - xvi, 529 pages : illustrations ; 26 cm
Includes bibliographical references and index
9781107649224
Customer relations--Management
BUSINESS & ECONOMICS / Sales & Selling
Strategic Customer Management : Integrating Relationship Marketing and CRM / Adrian Paayne - Cambridge: Cambridge University Press, 2013. - xvi, 529 pages : illustrations ; 26 cm
Includes bibliographical references and index
9781107649224
Customer relations--Management
BUSINESS & ECONOMICS / Sales & Selling