Strategic Customer Management : Integrating Relationship Marketing and CRM / Adrian Paayne
By: Payne, Adrian.
Contributor(s): Pennie Frow.
Material type:
BookPublisher: Cambridge: Cambridge University Press, 2013Description: xvi, 529 pages : illustrations ; 26 cm.ISBN: 9781107649224.Subject(s): Customer relations--Management | BUSINESS & ECONOMICS / Sales & Selling
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
GENERAL COLLECTION FOR LOAN
|
MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.5 .P39 2013 (Browse shelf) | Available | 126B00050 |
Total holds: 0
Browsing MULTIMEDIA UNIVERSITY LIBRARY Shelves , Shelving location: General Stacks Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.32.S65 2020 Consumer Behavior | HF5415.5.B88 2019 C.1 Customer Relationship Management | HF5415.5.B88 2019 C.2 Customer Relationship Management | HF5415.5 .P39 2013 Strategic Customer Management | HF5415.55.H65 2019 Marketing Management | HF5416.5.N34 2024 C.1 The strategy and Tactics of pricing | HF5416.5.N34 2024 C.2 The strategy and Tactics of pricing |
Includes bibliographical references and index
There are no comments for this item.