ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / George E. Belch
By: Belch, G. E.
Contributor(s): Michael A. Belch | Keyoor Purani.
Material type:
BookPublisher: New Delhi: McGraw-Hill, 2022Edition: 12th.Description: xxxi, 712 pages: illustrations; 28 cm.ISBN: 9789354600807.Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5823.B45 2022 (Browse shelf) | Available | 126B00127 |
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| HF5821.B62 2017 C.3 Contemporary advertising and Integrated marketing communications/ | HF5821.B62 2024 Contemporary advertising | HF5821.S34 2023 ADVERTISING & INTEGRATED BRAND PROMOTION / | HF5823.B45 2022 ADVERTISING AND PROMOTION | HF5825.B59 2020 The Copywriter's Handbook | HF5825.M32 2019 Persuasive Copywriting | HF6146 I58A38 2017 Digital Advertising |
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