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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / George E. Belch

By: Belch, G. E.
Contributor(s): Michael A. Belch | Keyoor Purani.
Material type: materialTypeLabelBookPublisher: New Delhi: McGraw-Hill, 2022Edition: 12th.Description: xxxi, 712 pages: illustrations; 28 cm.ISBN: 9789354600807.Subject(s): Advertising | Sales promotion | Communication in marketing
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
GENERAL COLLECTION FOR LOAN GENERAL COLLECTION FOR LOAN MULTIMEDIA UNIVERSITY LIBRARY
General Stacks 		MULTIMEDIA UNIVERSITY LIBRARY
General Stacks 		Non-fiction HF5823.B45 2022 (Browse shelf) Available 126B00127
Total holds: 0

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