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Belch, G. E.

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / George E. Belch - 12th - New Delhi: McGraw-Hill, 2022 - xxxi, 712 pages: illustrations; 28 cm

ISBN: 9789354600807

Source: Purchase

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / .B45 2022

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library