Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.
By: Blakeman, R.
Material type:
BookPublisher: Lanham: Rowman & Littlefield, 2024Edition: 4th.Description: x, 382 p. ; ill.; 26 cm.ISBN: 9781538176337.Subject(s): Communication in marketing
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.123 .B55 2024 (Browse shelf) | Available | 125B00052 |
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| HF5415.S6 2018 Consumer behavior | HF5415.S6 2020 Consumer behavior | HF5415.S65 2020 Consumer behaviour | HF5415.123 .B55 2024 Integrated marketing communication | HF5415.1265 .B76 2008 The complete guide to affiliate marketing on the Web | HF5415.1265.C43 2025 Digital marketing / | HF5415.1265 .D63 2016 The art of digital marketing |
Includes bibliographical references and index book
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