Consumer behavior / Wayne D. Hoyer and Deborah J. MacInnis.
By: Hoyer, Wayne D.
Contributor(s): Deborah J. MacInnis.
Material type:
BookPublisher: Australia ; United States Cengage Learning, 2018Edition: 7th.Description: xviii, 525 pages : color illustrations ; 28 cm.ISBN: 9789360537319.Subject(s): Consumer behavior
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.32 .H69 2018 (Browse shelf) | Available | 125B00362 |
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| HF5415.13.L36 2002 C.10 Essentials of marketing/ | HF5415.13.W57 2018 Services marketing | HF5415.13 .W57 2018 Services marketing | HF5415.32 .H69 2018 Consumer behavior / | HF5415.32 .P44 2025 Consumer behavior | HF5415.32 .P44 2025 Consumer behavior | HF5415.32 .P44 2025 Consumer behavior |
Includes bibliographical references and indexes
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