Consumer behavior / (Record no. 15813)

000 -LEADER
fixed length control field 00669nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251110115218.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251110b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789360537319
040 ## - CATALOGING SOURCE
Original cataloging agency LOC CIP
Transcribing agency MMU
Modifying agency obonyo
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hoyer, Wayne D
245 ## - TITLE STATEMENT
Title Consumer behavior /
Statement of responsibility, etc. Wayne D. Hoyer and Deborah J. MacInnis.
250 ## - EDITION STATEMENT
Edition statement 7th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia ; United States
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 525 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Deborah J. MacInnis.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type GENERAL COLLECTION FOR LOAN
Classification part HF5415.32
Call number prefix .H69
Call number suffix 2018
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction MULTIMEDIA UNIVERSITY LIBRARY MULTIMEDIA UNIVERSITY LIBRARY General Stacks 2025-11-10 Purchase 2025-152 HF5415.32 .H69 2018 125B00362 2025-11-10 2025-11-10 GENERAL COLLECTION FOR LOAN

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