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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary

By: Hemann, Chuck.
Contributor(s): Burbary, Ken, Author.
Material type: materialTypeLabelBookPublisher: New York; Pearson Education, Inc., 2018Edition: 2nd.Description: xix, 252 pages : illustrations, map ; 23 cm.ISBN: 9780789759603.Subject(s): Internet marketing | Digital media | Social media | Marketing--Management
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
GENERAL COLLECTION FOR LOAN GENERAL COLLECTION FOR LOAN MULTIMEDIA UNIVERSITY LIBRARY
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MULTIMEDIA UNIVERSITY LIBRARY
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Non-fiction Available 125B00396
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Includes bibliographical references and index

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