Hemann, Chuck,,
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary - 2nd. - New York; Pearson Education, Inc., 2018 - xix, 252 pages : illustrations, map ; 23 cm
Includes bibliographical references and index
9780789759603
Internet marketing
Digital media
Social media
Marketing--Management
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary - 2nd. - New York; Pearson Education, Inc., 2018 - xix, 252 pages : illustrations, map ; 23 cm
Includes bibliographical references and index
9780789759603
Internet marketing
Digital media
Social media
Marketing--Management