| 000 -LEADER |
|---|
| fixed length control field |
00809nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251107115813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251107b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789759603 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LoC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
obonyo |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hemann, Chuck,, |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital marketing analytics |
| Remainder of title |
: making sense of consumer data in a digital world / |
| Statement of responsibility, etc. |
Chuck Hemann and Ken Burbary |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York; |
| Name of publisher, distributor, etc. |
Pearson Education, Inc., |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 252 pages : |
| Other physical details |
illustrations, map ; |
| Dimensions |
23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
|
|---|
| Topical term or geographic name as entry element |
Digital media |
|
|---|
| Topical term or geographic name as entry element |
Social media |
|
|---|
| Topical term or geographic name as entry element |
Marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burbary, Ken, Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5415.1265 |
| Call number prefix |
.H46 |
| Call number suffix |
2018 |
