Retail marketing and branding/ :A definitive guide to maximizing roi Jesko perrey and dennis Spillecke
By: Perrey,Jesko.
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BookPublisher: West Sussex John Wiley & Sons 2013Edition: 2nd ed.Description: xxii,374p. ill. 23.5cm.ISBN: 9781118489529.Subject(s): Marketing -- Cost effectiveness | Rate of return | Branding
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5429 .P47 2013 (Browse shelf) | Available | 118B00501 |
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| HF5415.7.S86 C.3 Strategic Logics Management | HF 5428 .L49 RETAILING MANAGEMENT | HF5429 .C54 2015 Retail buying | HF5429 .P47 2013 Retail marketing and branding/ | HF5429.R79 2009 CONCEPTS AND CASES IN RETAIL AND MERCHANDISE MANAGEMENT | HF5429.R79 2009 CONCEPTS AND CASES IN RETAIL AND MERCHANDISE MANAGEMENT | HF5429.R79 2009 CONCEPTS AND CASES IN RETAIL AND MERCHANDISE MANAGEMENT |
Includes index
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