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Perrey,Jesko

Retail marketing and branding/ :A definitive guide to maximizing roi Jesko perrey and dennis Spillecke - 2nd ed. - West Sussex John Wiley & Sons 2013 - xxii,374p. ill. 23.5cm

Includes index

ISBN: 9781118489529

Subjects--Topical Terms:
Marketing--Cost effectiveness
Rate of return
Branding

LC Class. No.: HF5429 / .P47

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library