| 000 -LEADER |
|---|
| fixed length control field |
00685nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181018b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118489529 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCLC |
| Transcribing agency |
MMU |
| Modifying agency |
clubanga |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5429 |
| Item number |
.P47 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perrey,Jesko |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Retail marketing and branding/ |
| Remainder of title |
:A definitive guide to maximizing roi |
| Statement of responsibility, etc. |
Jesko perrey and dennis Spillecke |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
West Sussex |
| Name of publisher, distributor, etc. |
John Wiley & Sons |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii,374p. |
| Other physical details |
ill. |
| Dimensions |
23.5cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
OCLC |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Cost effectiveness |
|
|---|
| Source of heading or term |
OCLC |
| Topical term or geographic name as entry element |
Rate of return |
|
|---|
| Source of heading or term |
OCLC |
| Topical term or geographic name as entry element |
Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Edition |
2nd ed. |
| Classification part |
HF5429.P47 |
| Call number suffix |
2013 |
