Principles of integrated marketing communications/ Lawrence Ang
By: Ang Lawrence.
Material type: BookPublisher: London: Cambridge University press, 2014Description: xii,401p.: ill.col.; 18cm.ISBN: 9781107649187.Subject(s): Communication in marketing | Marketing | Technological innovationsItem type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
GENERAL COLLECTION FOR LOAN | MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5415 .A54 2014 (Browse shelf) | Available | 118B00274 |
Total holds: 0
Includes index book
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