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Ang Lawrence

Principles of integrated marketing communications/ Lawrence Ang - London: Cambridge University press, 2014 - xii,401p.: ill.col.; 18cm

Includes index book

ISBN: 9781107649187

Subjects--Topical Terms:
Communication in marketing
Marketing
Technological innovations

LC Class. No.: HF5415 / .A54 2014

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library