| 000 -LEADER |
|---|
| fixed length control field |
00623nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180822b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781107649187 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LoC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.A54 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ang Lawrence |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of integrated marketing communications/ |
| Statement of responsibility, etc. |
Lawrence Ang |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Cambridge University press, |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,401p.: |
| Other physical details |
ill.col.; |
| Dimensions |
18cm |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Includes index |
| Source |
book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
|
|---|
| Topical term or geographic name as entry element |
Technological innovations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5415 |
| Call number suffix |
.A54 |
| Call number prefix |
2014 |
