Advertising and promotion :an integrated marketing communications perspective/ George E. Belch and Michael A. Belch
By: Belch, G.E.
Contributor(s): Belch, M.A.
Material type:
BookPublisher: New york Mcgraw Hill Education 2018Edition: 11th.ed.Description: xli,764p. 25cm.ISBN: 9781259921698.Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
GENERAL COLLECTION FOR LOAN
|
MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5823 .B45 2018 (Browse shelf) | Available | 118B00258 |
Total holds: 0
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