| 000 -LEADER |
|---|
| fixed length control field |
00677nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180709b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259921698 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LoC |
| Transcribing agency |
MMU |
| Modifying agency |
Beatrice |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.B45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, G.E |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion |
| Remainder of title |
:an integrated marketing communications perspective/ |
| Statement of responsibility, etc. |
George E. Belch and Michael A. Belch |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New york |
| Name of publisher, distributor, etc. |
Mcgraw Hill Education |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xli,764p. |
| Dimensions |
25cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
oclc |
| Topical term or geographic name as entry element |
Advertising |
|
|---|
| Source of heading or term |
oclc |
| Topical term or geographic name as entry element |
Sales promotion |
|
|---|
| Source of heading or term |
oclc |
| Topical term or geographic name as entry element |
Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, M.A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5823.B45 |
| Call number suffix |
2018 |
