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Belch, G.E

Advertising and promotion :an integrated marketing communications perspective/ George E. Belch and Michael A. Belch - 11th.ed. - New york Mcgraw Hill Education 2018 - xli,764p. 25cm

ISBN: 9781259921698

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / .B45

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library