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1. Understanding customers/ Chris Rice

by Rice, Chris.

Edition: 2nd.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford: Butterworth, 1997Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.32 .R53 1997 C.2] (7).

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2. Understanding customers/ Chris Rice

by Rice, Chris.

Edition: 2nd.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford: Butterworth, 1997Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.5 .R52] (1).

3. Innovation in marketing/ edited by Peter Doyle

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.13 .D69 1998] (1).


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