MULTIMEDIA UNIVERSITY LIBRARY

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Multimedia University Library

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21.
Entrepreneurial marketing: An effectual approach Edwin J. Nijssen

by Nijssen, E. W.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2017Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.153 .N55] (3).

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22.
Services marketing : people, technology, strategy/ J. Wirtz

by Wirtz, J | Christopher Lovelock.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey: World scientific, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.13.W57 2018] (2).

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23.
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary

by Hemann, Chuck | Burbary, Ken, Author.

Edition: 2nd.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York; Pearson Education, Inc., 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY (1).

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24.
Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 4th.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam; Pearson, 2019Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.55 .H65 2019] (1).

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25.
Retail marketing management : the 5 Es of retailing / Dhruv Grewal

by Grewal, Dhruv.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, SAGE Publications, Limited, 2019Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.13.G74 2019] (1).

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