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1. Innovation in marketing/ edited by Peter Doyle

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.13 .D69 1998] (1).

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2. Services marketing : people, technology, strategy/ J. Wirtz

by Wirtz, J | Christopher Lovelock.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey: World scientific, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.13.W57 2016] (1).


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