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1. Marketing communications/ John Egan

by Egan, J.

Edition: 2nd.ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los angeles Sage 2015Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.123 .E33 2015] (1).

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2. Advertising and promotion :an integrated marketing communications perspective/ George E. Belch and Michael A. Belch

by Belch, G.E | Belch, M.A.

Edition: 11th.ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New york Mcgraw Hill Education 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5823 .B45 2018] (1).

3. Principles of integrated marketing communications/ Lawrence Ang

by Ang Lawrence.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Cambridge University press, 2014Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415 .A54 2014] (1).


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