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41.
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Marketing management/ Philip Kotler
by Kotler, Philip. Edition: 12thMaterial type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jessey : Pearson Prentice Hall, 2006Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.13 .K64 2006] (1).
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42.
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Marketing management/ Philip Kotler
by Kotler, Philip. Edition: 12th Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jessey : Pearson Prentice Hall, 2006Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.13 .K64] (1).
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43.
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Marketing success stories/ Michael Cant and Ricardo Machado
by Cant, Michael | Machado, Ricardo. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Oxford Express 2002Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.12.S75M38 2002] (30).
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44.
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Marketing : principles and practice/ Dennis ADcock
by Adcock, Dennis. Edition: 4th.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Prentice Hall, 1993Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415 .M3173 1993 C.8] (8).
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45.
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Marketing management for the hospitality industry: A strategic approach / Allen Z. Reich
by Reich, A.Z. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: John Wiley, 1995Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: TX 911.3.M3 R43] (2).
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46.
|
Marketing planning and strategy/ Subhash C. Jain
by Jain, Subhash C. Edition: 6th ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom South-Western college 1999Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.13 .J35 1999] (34).
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47.
|
Political Marketing : concepts and theories/ edited by Paul R. Baines Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles: Sage, 2011Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: JF2112.A4 P65 2011 C.1] (3).
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48.
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Legends in marketing : volume 1 marketing theory, the nature and scope of marketing/ Shelby D. Hunt.
by Hunt, S. D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage, 2011Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.H87 2011 VOL.1] (9).
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49.
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Sports Marketing/ Sam Fullerton
by Fullerton, Sam. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston McGraw-Hill/Irwin 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: GV716.F85 2007] (3).
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50.
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Essentials of marketing : a marketing strategy planning approach/ William. D Perreault
by Perreault, W. D. Edition: 12thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: MCGRAWHILL, 2010Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.P47 2010] (1).
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51.
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Innovation in marketing/ edited by Peter Doyle Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.13 .D69 1998] (1).
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52.
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Sports Marketing/ Sam Fullerton
by Fullerton, Sam. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill Irwin, 2013Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: GV716.F85 2013] (1).
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53.
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Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
by Bearden, William O | Ingram,N.Thomas. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston MacGraw-Hill 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF 5415.1 .B4155] (1).
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54.
|
Contemporary Marketing 2005/ Louis E. Boone
by Boone, Louis E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ohio : Thomson South-Western, 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.B53] (1).
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55.
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Business to Business Marketing/ R. K. Sugandhi
by Sugandhi, R.K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : New Age International Publishers, 2009Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.S84 C.3] (3).
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56.
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Business Marketing : connecting Strategy, Relationships, and Learning/ F. Robert Dwyer
by Dwyer, F.R. Material type: Book Publisher: Boston: McGraw-HILL, 2009Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.D92 2009] (2).
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57.
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Marketing
by Kerin, Roger A. .... [et al]. Material type: Book Publisher: Boston McGraw-Hill 2009Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.M295 C.2] (3).
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58.
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A preface to marketing management/ J Paul Peter
by Peter, J.P. Edition: 11thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill, 2008Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.13.P388 2008] (3).
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59.
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Marketing : the core/ Roger A Kerin
by Kerin, R. A. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw, 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.K452 2007] (2).
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60.
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International Marketing/ Philip R. Cateora and John L. Graham
by Cateora, Philip R. and John L. Graham | Graham, John L. Edition: 13thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill, 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HB1416.C375 2007] (1).
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