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61.
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Health Economics / Charles E. Phelps.
by Phelps, C.E. Edition: 5thMaterial type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Routledge, 2013Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: RA410.P48 2003 C.1.] (3).
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62.
|
Marketing research : text, applications and case studies
by Ramanuj, Majumdar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : New Age International (P) Ltd., 1991Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.2 M35 1991] (3).
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63.
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Principles of supply chain management/ Richard E. Crandall;William R.Crandall and Charlie C.Chen
by Crandall, R. E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: U.S.A: CRC Press, 2015Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HD38.5 .C73 2015] (1).
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64.
|
Marketing communications/ John Egan
by Egan, J. Edition: 2nd.ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los angeles Sage 2015Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.123 .E33 2015] (1).
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65.
|
Advertising and promotion :an integrated marketing communications perspective/ George E. Belch and Michael A. Belch
by Belch, G.E | Belch, M.A. Edition: 11th.ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New york Mcgraw Hill Education 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5823 .B45 2018] (1).
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66.
|
Business-to-business marketing/ Ross Brennan
by Brennan, Ross. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles Sage 2017Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415 .B74 2017] (1).
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67.
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Conjoint Measurement : methods and applications with 39 figures and 68 tables/ edited by Anders Gustafsson Edition: 4th.ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New york: Springer, 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.15 .G87 2007] (1).
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68.
|
The media handbook : A complete guide to advertising media selection, planning, research and buying/ Helen Katz
by Katz, H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Routledge, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5826.5 .K38 2016] (1).
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69.
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Principles of integrated marketing communications/ Lawrence Ang
by Ang Lawrence. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Cambridge University press, 2014Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415 .A54 2014] (1).
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70.
|
Services marketing :integrating customer focus across the firm/ Alan Wilson
by Wilson A. Edition: 3rd.ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Mcgraw Hill Education 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HD9980 .W55 2016] (1).
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71.
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Retail marketing and branding/ :A definitive guide to maximizing roi Jesko perrey and dennis Spillecke
by Perrey,Jesko. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: West Sussex John Wiley & Sons 2013Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5429 .P47 2013] (1).
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72.
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International Marketing/ Philip R. Cateora and Mary C. Gilly
by Cateora Phillip R | Gilly Mary C | Graham John L | Money R. Bruce. Edition: 17th.ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Mcgraw Hill 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF1009.5 .C38 2016] (1).
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73.
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Entrepreneurial marketing: An effectual approach Edwin J. Nijssen
by Nijssen, E. W. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2017Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.153 .N55] (3).
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74.
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Digital marketing : strategy, implementation and practice/ Dave Chaffey
by Chaffey, Dave. Edition: 7thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, 2019Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.1265 .I57 2019] (1).
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75.
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A field guide to channel strategy: Building routes to market / Coughlan, A.T.
by Coughlan, A.T. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [U.S.A] CreateSpace, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HD5415 .K4443 2016 C.3] (3).
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76.
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Derivatives: markets, valuation, and risk management/ Robert E. Whaley
by Whaley, R. E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: John Wiley & sons, 2006Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HG6024 .A3W475 2006 C.1] (3).
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77.
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Marketing destinations and venues for conferences, convention and business events / Tony Rogers, Rob Davidson
by Rogers,T. Edition: 2nd.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Routledge, 2012Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: TX911.3 .M3R64 2016 C.1] (3).
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78.
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Emerging trends in tourism and hospitality marketing/ P.K. Bal
by Bal P.K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Cyber tech publications, 2012Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: G155 .A1B35 2012 C.1] (3).
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79.
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Effects of electronic marketing on sales growth of small and medium enterprises in the fashion industry in Nairobi County-Kenya : Masters in business administration/ Armstrong Maelo Mulunda
by Mulunda, A.M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: 2021Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE HF5500.M85 2021] (1).
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80.
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The agricultural marketing system / Rhodes, V.J., Dauve, J.L., Parcell, J.L.
by Rhodes, V.J. Edition: 6th.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Arizona: Holcomb Hathaway, 2007Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HD9005 .R47 2007 C.1] (2).
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