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141.
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Dictionary of mass communication & media research : a guide for students, scholars, and professionals / David Demers
by Demers, D. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Spokane, WA : Marquette Books, 2005Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: REF P87.5 .D44 2005 C.1] (3).
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142.
|
Media law handbook for Eastern Africa : volume 2/ Justine Limpitlaw
by Limpitlaw, J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Johannesburg: Konrad-Adenauer-Sifting Reginal Programme, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: KF2750.L56 2016 C.1] (15).
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143.
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Content Inc. : start a content-first business, build a massive audience, and become radically successful (with little to no money) / Joe Pulizzi.
by Pulizzi, Joe. Edition: 2nd. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York City : McGraw Hill, 2021Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.127 .P84 2021] (3).
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144.
|
Virtual reality representations in contemporary media / Melanie Chan
by Chan, M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Bloomsbury academic, 2014Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: P96.V55C53 2014] (1).
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145.
|
Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World / Chuck Hemann
by Hemann, C | Ken Burbary. Edition: 2nd edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Pearson Education, 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.1265.H46 2018] (1).
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146.
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Social Media Marketing Workbook : How to Use Social Media for Business / Jason McDonald
by McDonald, J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San José, California: JM Internet Group, 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF6146.I58 M33 2018] (1).
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147.
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Writing for Digital Media / Brian Carroll.
by Carroll, B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Routledge, 2010Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: PN171.O55 C37 2010] (1).
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148.
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Influencer : Building Your Personal Brand in the Age of Social Media / Brittany Hennessy.
by Hennessy, B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New YorK: Kensington Publishing Corp., 2018Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5415.1265.H46 2018] (1).
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149.
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The Art of Social Media : Power Tips for Power Users / Guy kawasaki
by Guy, K | Peg fitzpatrick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Penguin Random House, 2014Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HM742.K39 2014] (1).
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150.
|
Influencer Marketing for Dummies / by Kristy Sammis
by Sammis, K | Cat Lincoln | Stefania Pomponi | Jenny Ng | Edita Gassmann Rodriguez | Judy Zhou. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ: Wiley, 2016Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5414.S36 2016] (1).
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151.
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Social Media Marketing / Tracy L.Tuten
by Tuten, T. L. Edition: 5th edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks: Sage Publications, 2024Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF6146.I58T88 2024] (1).
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152.
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ADVERTISING & INTEGRATED BRAND PROMOTION / Angeline Close Scheinbaum
by Scheinbaum, A. C | Thomas Clayton O'Guinn | Richard J. Semenik. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia: Cengage, 2023Availability: Items available for loan: MULTIMEDIA UNIVERSITY LIBRARY [Call number: HF5821.S34 2023] (1).
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153.
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Impact Of Selected Episodes Of Pamoja FM'S Pass The MIC Show In Creating Mental Health Awareness Among The Youth Living In Kibra Sub-County, Nairobi, Kenya / Allan Muchemi
by Muchemi, A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU, 2025Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE PN4748.M83 2025] (1).
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154.
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Technological Affordances of TIKTOK and Gratifications Among Youth Adults in Kenya : The Case of University of Nairobi Students / Waliaula Mabel Luseka
by Luseka, W. M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU, 2025Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE PN4748.L87 2025] (1).
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155.
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The Role of Mainstream Television Programs in Sensitizing the Kenyan Publics on Climate Change Issues : A Case of Earthwise on NTV / Steve Billy Ochieng
by Ochieng, S.B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU, 2025Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE PN4748.L87 2025] (1).
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156.
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Examination of TIKTOK'S Masculinity Representation in Influencing Gender Attitudes by Selected Kenyan Male Youth Influencers / Mariam Mwikali Francis
by Francis, M. M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU, 2025Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE PN4748.F73 2025] (1).
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157.
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Evaluating the Effectiveness of the Patanisho Segment on Radio Jambo in Promoting Marital Reconciliation Among Kenyan Couples / Moses Wachira Chege
by Chege, M. W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU 2025Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE PN4748.C44 2025] (1).
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158.
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The Influence of Instagram Features on Career Paths of Female Journalism Graduates of Multimedia Universityt of Kenya / Joan Kwamboka Omambia
by Omambia, J. K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU, 2024Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE HE8699.O43 2024] (1).
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159.
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Uses and Gratifications' Factors Influencing the Use of Whatsapp Features Among Studenta of Multimedia University of Kenya / Apolyne Anyango
by Anyang, A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU, 2024Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE HE8699.A59 2024] (1).
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160.
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Impact of Social Media in the Promotion of Climate Change Adaptation Actions: Case of the Use of Linkedin by Climate Change Advocate in Kenya / Ndumi Kathini
by Kathini, N. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nairobi, Kenya: MMU, 2024Availability: Items available for reference: MULTIMEDIA UNIVERSITY LIBRARY [Call number: THE HE8699.K38 2024] (1).
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