Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
By: Bearden, William O.
Contributor(s): Ingram,N.Thomas.
Material type:
BookPublisher: Boston MacGraw-Hill 2007Edition: 5th ed.Description: xxxvi, 615 p. : ill. 29 cm.ISBN: 978073101200.Subject(s): Marketing -- United States
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.1 .B4155 (Browse shelf) | Available | 112B01904 |
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| HF5415.S84 C.3 Business to Business Marketing/ | HF 5415.W69 MARKETING OPERATIONS 2001-2002 | HF 5415.1 .B4155 MARKETING; PRINCIPLES AND PERSPECTIVES. | HF 5415.1 .B4155 Marketing principles & perspectives / | HF 5415.12 .A3 K3 2010 Marketing | HF 5415.12.M38 Marketing success stories/ | HF5415.12.S25 Customer Relationship Management/ |
Includes index
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