Bearden, William O.
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. - 5th ed. - Boston MacGraw-Hill 2007 - xxxvi, 615 p. : ill. 29 cm.
Includes index
978073101200
2013-733
Marketing--United States.
HF5415.1 / .B415
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. - 5th ed. - Boston MacGraw-Hill 2007 - xxxvi, 615 p. : ill. 29 cm.
Includes index
978073101200
2013-733
Marketing--United States.
HF5415.1 / .B415