Understanding customers/ Chris Rice
By: Rice, Chris.
Material type:
BookSeries: Marketing series (London, England)., Student. Publisher: Oxford: Butterworth, 1997Edition: 2nd.Description: vi, 312p.: ill.; 24cm.ISBN: 0-7506-2322-5.Subject(s): Customer behaviour | Marketing -- Social aspects
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.5 .R52 (Browse shelf) | Available | 107B03834 |
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| HF 5415.5.K86 2012 C "CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT, STRATEGY, AND TOOLS" | HF 5415.5.M37 ADVANCED CERTIFICATE PAPER 5 THE MARKETING CUSTOMER INTERFACE | HF 5415.5 .R455 RELATIONSHIP MARKETING FOR COMPETITIVE ADVANTAGE: WINNING AND KEEPING CUSTOMERS | HF 5415.5 .R52 Understanding customers/ | HF 5415.5 .R52 UNDERSTANDING CUSTOMERS | HF 5415.5 .R53 UNDERSTANDING CUSTOMERS | HF 54155.153.T485 MANAGING PRODUCT AND SERVICE DEVELOPMENT: TEXT AND CASES |
Includes index
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