Global marketing and advertising : Understanding cultural paradoxes/ Marieke De Mooij
By: [Mooij, Marieke K. De].
Material type:
BookPublisher: London: SAGE, 2005Edition: 2nd ed.Description: xvi, 269p.: ill.; 25 cm.ISBN: 1412914760.Subject(s): target marketing -- Cross-cultural studies | Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.127.M66 2005 C.1 (Browse shelf) | C.1 | Available | 107B01002 | ||
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.127.M66 2005 C. 2 (Browse shelf) | C.2 | Available | 107B01003 | ||
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.127.M66 2005 C. 3 (Browse shelf) | C.3 | Available | 107B01004 |
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Includes index book
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