| 000 -LEADER |
|---|
| fixed length control field |
00883nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220602123652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412914760 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
1002 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.127 |
| Item number |
.M66 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
Mooij, Marieke K. De |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing and advertising |
| Remainder of title |
: Understanding cultural paradoxes/ |
| Statement of responsibility, etc. |
Marieke De Mooij |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 269p.: |
| Other physical details |
ill.; |
| Dimensions |
25 cm |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Includes index |
| Source |
book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
target marketing |
| Source of heading or term |
LOC |
| General subdivision |
Cross-cultural studies |
|
|---|
| Topical term or geographic name as entry element |
Target marketing -- Cross-cultural studies. |
|
|---|
| Topical term or geographic name as entry element |
Advertising -- Cross-cultural studies. |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior -- Cross-cultural studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Edition |
2nd |
| Classification part |
HF5415.127 |
| Call number suffix |
.M66 |
| Call number prefix |
2005 |
