HANDBOOK OF MARKETING SCALES: Multi-item measures for marketing and consumer behavior research
By: WILLIAM O.
Contributor(s): BEARDEN.
Material type:
BookPublisher: NEW DELHI ; SAGE ; 1999Edition: 3RD ED.Description: 0; xiii; 1.ISBN: 978-1-4129-8018-0.Subject(s): RICHARD G. NETEMEYER AND KELLY L. HAWS | SOCIAL SCIENCE
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.3 .B323 (Browse shelf) | Available | 112B00950 |
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| HF 5415.2 .W69 MARKETING RESEARCH. | HF 5415.2 .W69 MARKETING RESEARCH. | HF 5415.3.A828 CONSUMER BEHAVIOUR ASTRATEGIC APPROACH | HF 5415.3 .B323 HANDBOOK OF MARKETING SCALES: Multi-item measures for marketing and consumer behavior research | HF5415.3.K45 C.1 Consumer Behaviour | HF5415.3.K45 C.2 Consumer Behaviour | HF5415.3.K45 C.3 Consumer Behaviour |
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