WILLIAM O.

HANDBOOK OF MARKETING SCALES: Multi-item measures for marketing and consumer behavior research - 3RD ED - NEW DELHI SAGE 1999 - 0 xiii 1

1

1

0

978-1-4129-8018-0

2013-052


RICHARD G. NETEMEYER AND KELLY L. HAWS


SOCIAL SCIENCE

HF 5415.3 .B323

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