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Influence of Corporate Branding Communication on Consumer Decision in Choosing a Mobile Network Operator for Internet Bundles in Kenya / Joan Njeri Muiruri

By: Muiruri, J. Njeri.
Material type: materialTypeLabelBookPublisher: Nairobi, Kenya: MMU; 2024Description: xiii, 78 pages: illustrations; 30cm.ISBN: -.Subject(s): Corporate Branding -- Thesis -- Kenya | Communication -- Thesis -- Kenya | Consumer Decision -- Thesis -- Kenya | Mobile Network Operator -- Thesis -- Kenya | Internet Bundles -- Thesis -- Kenya
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