| 000 -LEADER |
|---|
| fixed length control field |
00814nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260319102359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260319b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
- |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
obonyo |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Muiruri, J. Njeri |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Influence of Corporate Branding Communication on Consumer Decision in Choosing a Mobile Network Operator for Internet Bundles in Kenya / |
| Statement of responsibility, etc. |
Joan Njeri Muiruri |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Nairobi, Kenya: |
| Name of publisher, distributor, etc. |
MMU; |
| Date of publication, distribution, etc. |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 78 pages: |
| Other physical details |
illustrations; |
| Dimensions |
30cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate Branding |
| Form subdivision |
Thesis |
| Geographic subdivision |
Kenya |
|
|---|
| Topical term or geographic name as entry element |
Communication |
| Form subdivision |
Thesis |
| Geographic subdivision |
Kenya |
|
|---|
| Topical term or geographic name as entry element |
Consumer Decision |
| Form subdivision |
Thesis |
| Geographic subdivision |
Kenya |
|
|---|
| Topical term or geographic name as entry element |
Mobile Network Operator |
| Form subdivision |
Thesis |
| Geographic subdivision |
Kenya |
|
|---|
| Topical term or geographic name as entry element |
Internet Bundles |
| Form subdivision |
Thesis |
| Geographic subdivision |
Kenya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Thesis |
| Classification part |
THE HD30 |
| Call number prefix |
.3.M85 |
| Call number suffix |
2024 |
