Marketing management : a relationship approach / Svend Hollensen.
By: Hollensen, Svend.
Material type:
BookPublisher: Amsterdam; Pearson, 2019Edition: 4th.Description: xxvi,696pages. : ill. ; 25 cm.ISBN: 9781292291444.Subject(s): Relationship marketing | Marketing--Management | Relationship marketing--Case studies
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.55 .H65 2019 (Browse shelf) | Available | 125B00356 |
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| HF5415.32 .P44 2025 Consumer behavior | HF5415.5 .B88 2019 Customer relationship management | HF5415.5 .B88 2019 Customer relationship management | HF5415.55 .H65 2019 Marketing management | HF5416.5.N34 2024 C.1 The strategy and Tactics of pricing | HF5416.5.N34 2024 C.2 The strategy and Tactics of pricing | HF5416.5.N34 2024 C.3 The strategy and Tactics of pricing |
Includes bibliographical references and index
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