Hollensen, Svend
Marketing management : a relationship approach / Svend Hollensen. - 4th. - Amsterdam; Pearson, 2019. - xxvi,696pages. : ill. ; 25 cm.
Includes bibliographical references and index
9781292291444
Relationship marketing
Marketing--Management
Relationship marketing--Case studies
Marketing management : a relationship approach / Svend Hollensen. - 4th. - Amsterdam; Pearson, 2019. - xxvi,696pages. : ill. ; 25 cm.
Includes bibliographical references and index
9781292291444
Relationship marketing
Marketing--Management
Relationship marketing--Case studies