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Understanding customers/ (Record no. 7144)

000 -LEADER
fixed length control field	00750nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220413174802.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150909s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750623225
035 ## - SYSTEM CONTROL NUMBER
System control number	3833
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Purchase
040 ## - CATALOGING SOURCE
Original cataloging agency	LOC CIP
Transcribing agency	MMU
Modifying agency	Daniel
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.32
Item number	.R52 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rice, Chris
245 ## - TITLE STATEMENT
Title	Understanding customers/
Statement of responsibility, etc.	Chris Rice
250 ## - EDITION STATEMENT
Edition statement	2nd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Oxford:
Name of publisher, distributor, etc.	Butterworth,
Date of publication, distribution, etc.	1997
300 ## - PHYSICAL DESCRIPTION
Extent	vi, 312p.:
Other physical details	ill.;
Dimensions	24cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Marketing series (London, England)., Student.
500 ## - GENERAL NOTE
General note	Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer behaviour
Source of heading or term	LOC

Topical term or geographic name as entry element	Marketing -- Social aspects.
Source of heading or term	LOC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	GENERAL COLLECTION FOR LOAN
Edition	2nd.
Classification part	HF5415.32
Call number suffix	.R53

Holdings
Permanent location	Current location	Date acquired	Source of acquisition	Inventory number	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Total Checkouts	Date last checked out
MULTIMEDIA UNIVERSITY LIBRARY	MULTIMEDIA UNIVERSITY LIBRARY	2015-09-09	Purchase	2009-159	HF 5415.32 .R53 1997 C.2	107B03829	2023-02-01	2015-09-09	GENERAL COLLECTION FOR LOAN
MULTIMEDIA UNIVERSITY LIBRARY	MULTIMEDIA UNIVERSITY LIBRARY	2015-09-09		2009-167	HF 5415.32 .R53 1997 C.1	107B03831	2024-04-02	2015-09-09	GENERAL COLLECTION FOR LOAN	1	2024-03-26
MULTIMEDIA UNIVERSITY LIBRARY	MULTIMEDIA UNIVERSITY LIBRARY	2015-09-09		2009-164	HF 5415.32 .R53 1997 C.5	107B03832	2023-02-01	2015-09-09	GENERAL COLLECTION FOR LOAN
MULTIMEDIA UNIVERSITY LIBRARY	MULTIMEDIA UNIVERSITY LIBRARY	2015-09-09		2009-163	HF 5415.32 .R52 1997 C.7	107B03833	2023-02-01	2015-09-09	GENERAL COLLECTION FOR LOAN	1	2016-01-26
MULTIMEDIA UNIVERSITY LIBRARY	MULTIMEDIA UNIVERSITY LIBRARY	2015-09-09		2009-162	HF 5415.32 .R52 1997 C.4	107B03836	2023-02-01	2015-09-09	GENERAL COLLECTION FOR LOAN
MULTIMEDIA UNIVERSITY LIBRARY	MULTIMEDIA UNIVERSITY LIBRARY	2015-09-09		2009-158	HF 5415.32 .R53 1997 C.6	107B03837	2023-02-01	2015-09-09	GENERAL COLLECTION FOR LOAN
MULTIMEDIA UNIVERSITY LIBRARY	MULTIMEDIA UNIVERSITY LIBRARY	2015-09-09		2009-161	HF 5415.32 .R53 1997 C.3	107B03838	2023-02-01	2015-09-09	GENERAL COLLECTION FOR LOAN

MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library

Understanding customers/ (Record no. 7144)